Weekly Photo Challenge: Culture

Tinman’s weekly camera-less attempt at the WordPress Photo Challenge…

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“We can’t sell bacteria.”

“Well obviously we can’t sell bacteria,” said Sheila, Head of Marketing. “We’re going to sell yogurt.”

“What’s that?” said Dr Jones, Head of Research and Product Development.

“It’s an Arabic word.”

“Meaning what?” asked Jones suspiciously.

“Bacteria.”

“We’re going to have a very small market,” said Jones. “The only people who’ll buy it will be Bond villains.”

“No, everybody will buy it,” said Sheila. “Because we’re going to call it Good Bacteria.”

“What, like Good Sheep’s Piss?”

“Exactly. Or lager, as we decided to call it.”

“You don’t mean to say -” began Jones, then thought about the taste of lager. “Actually, that explains quite a lot,” he said.

“The bacteria – er, yogurt – was a brilliant idea,” said Sheila. “How did you invent it?”

“I didn’t invent it,” said Jones. “I was trying to develop a bleach that kills all germs on kitchen worktops, but that particular attempt kept eating holes in the worktop itself.”

“Well, it’s terrific,” said Sheila. “We’ll have different types, so that you have to take more than one each morning. We’ll give them names like Caseii Immunitas, which we’ll say helps your immune system, and Bifidus Digestivum, which helps your digestion.”

“And your bifid,” said Jones.

Sheila looked confused. “What’s your bifid?” she asked.

“No idea,” said Jones. “I thought we were playing at making up words.”

“Don’t be silly,” said Sheila. “No, we’ll tell people that that one prevents congestion and, er bloating.”

“Good idea. We could use the slogan ‘drink yogurt and have a massive dump’.”

“Of course not, we’ll say…” she thought for a moment….  “that it helps with your daily digestive transit.”

“That just sounds like someone driving to the shops to buy biscuits,” said Jones. “I still don’t see how you’ll get people to buy – and drink – bacteria every day. Live bacteria at that.”

“We prefer to think of it not as a bacteria, but as a culture,” said Sheila. “and people from our modern day culture won’t call the experience just drinking yogurt.”

“And what will they call it?” asked Jones.

“They’ll call it a lifestyle.”